This one was quite a tricky one. We thought the print process was probably Flexography. There was only white and gold on printed so they both could be spot colours printed on the blue plastic sheet before it was folded and made into packaging. So the finishing would be folded and glued? it could also be sonar seal. There's a gold foil hot stamp on the logo and the droplet on the side. I think the target audience are females, supermarket goers and Boots. So...most female between the ages of 15-60? who uses handcream. The product is very expensive so the cost of making this wouldn't be too high...also, there's hardly any ink used. There are probably a few thousands of these made...they're at every supermarket, boots, super drug and other shops similar to those. Their competition would be other high street toiletries products eg, Vasaline, simple etc.
This one is likely to have been printed with an Offset Lithography. The colour used is a spot colour (pink ) and black for the text. this is printed on top of a pearl coated paper. The paper has got to be thick enough to protect the bottle inside and there's a corrogated paper inside as well to give the box structure and to protect the bottle. These would have been printed on large sheets with possibly a few CAD on them. There's quite a few finishes on this, its obviously been die cut, folded and glued. There are also a few specials, a spot varnish over some embossing on the 'Chanel'. There is also a hot stamp on the logo on top of the box. The target audience is an older group of women or just young women who like classicly luxurious things. The cost would be quite high as there are lots of different finishes and the product is meant to be quite exclusive. Their competitors would be other exclusive perfume brands like Dior, D&G etc.
This product could have been printed with a flexography printer or a lithography one? The wallet was orginally a large rice bag sold in supermartkets/markets in Thailand. The colours were normal process colour and the stock is cheap but touch plastic as it needs to hold quite a heavy weight but also cheap . The material would have had to also be non-toxic, or at least suitable for carrying edible goods in. They would have been printed as large sheets before sewn up. It was clearly varnished and no specials. the target audience would be any supermarket goers and it would have been as cheaply made as possible. The quantity... I have no idea whether they were just sold in the country or also exported but it would be at least in a few thousands and the competitors would be other rice companies that sell their goods in large amounts/ big bags like these.
