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of Boxsal as part of an internal agency assignment. They loved the idea so much they
formed Three Blind Ants, LLC, a new design company dedicated to picnic
and consumer focused fun products. Lots more photos after the jump.
"[Boxsal is] an eco-friendly, modern picnic box dressed
head-to-toe in a design style that allows you to tailor your picnic to
your personal style. Whether it's the romantic taste of Today's Date,
the inner-city style of Urban Picnic or casual coolness of Office Escape
— Boxsal is a place to pack your creativity along with some tasty
treats.
Each Boxsal is completely recyclable and
biodegradable right down to the knives, forks and spoons included in the
Boxsal Eatin' Tool kit. Utensils and cups are made of compostable corn
starch. The trays and bowls are created from sugar cane fiber. Each kit
also contains recycled napkins and a compostable trash bag for your
picnic left-overs. And while the Eatin' Tool kit is disposable, the
picnic box can be used over and over and over. It can even double as
storage box, luggage or portfolio case in the winter months.
The fact that each picnic box is fully sustainable was kind of a
given for the project. We figured that was really just the entry-fee
associated with fabricating a new product these days. The real magic
lies in the creativity that each Boxsal can bring to a picnic. You no
longer need a 100-year old oak tree to serve as the corner stone of your
afternoon getaway. Instead you can find the nearest rooftop or
inner-city park and toss down a blanket and some imagination."
I also like this comment
Alright, I'll admit that I love the packaging. The aesthetic is perfect for the product and its target market. But the concept of this product really irks me.
Here's where I'm lost: This thing is pitched as being "eco-friendly" and encouraging re-use, but that's just a clever disguise. Compostable items are still trash. They're manufactured, packaged, and shipped only to be thrown away. Why not include some nicely-designed plastic, aluminum, or steel utensils that can be re-used along with the box? For the money this thing costs, that should be a given.
Especially in spite of ongoing current events like BP's disaster, this thing is rather insulting. I think it's both financially and ecologically wiser to rescue a used picnic kit from a thrift store or garage sale. Although I guess for a product that's likely marketed towards trust-fund hipsters who merely want to appear ecologically responsible, Boxsal hit the nail on the head.
(full article with images below...)
Polylactide Acid (PLA) Plastics
PLA is a transparent plastic made from natural resources (like
cornstarch). It can be processed as easily as petroleum-based plastics,
and can run on the same equipment. This makes it a very attainable
choice for those companies looking to change plastic components, like
thermoformed trays, to something more environmentally friendly. The
drawback is that it looks like ordinary plastic and if mixed with
recyclables, it can cause contamination, rendering the recyclable
plastic unusable. It can also be brittle at low temperatures, like
frozen foods.
Find out more about PLA plastics at NatureWorks and Mirel.
Bagasse (Sugar Cane Pulp)
Bagasse is a fibrous material
with a natural ivory color. When sugar cane is crushed to extract its
juice, what remains is bagasse. Bagasse is used to make insulated
disposable food containers, replacing materials such as Styrofoam.
You can learn more about bagasse on Wikipedia. Bagasse suppliers are primarily in Thailand and Malaysia.
Palm Fiber
Palm fiber is the leftover material
after the palm fruit is harvested for oil. This material is similar to
bagasse in that they're both used primarily to make packaging like
molded trays.
Earthcycle is a maker of FDA approved palm fiber trays. Visit their website to learn more.
Biomass Fiber Composite - AgroResin
AgroResin is a renewable and compostable material made from
agricultural biomass. It has a natural appearance, similar to palm
fiber packaging.
AgroResin® is made by PWP Industries (image shown above). This is another interesting alternative to petroleum-based plastic trays.
Reed Fiber - a Japanese Innovation
Reeds grow quickly.
They can be composted and return to a crop-soil-cycle. Also, grown on
the shore or riverbanks, reed doesn't compete for acreage with food
crops - as do plants grown for biodiesel. This material is from Japan
and is made from 100% reed fiber.
Made by Japanese manufacturer, Masuki (website in Japanese).
PlasTerra - Biodegradable Plastic
PlasTerra™ is a biodegradable and compostable plastic made using a blend of various
commercially available bioresins. Includes starch, PLA, and other fillers.
Download the PlasTerra data sheet.
PlasTerra may be offered by your usual plastic thermoformer (disposable trays). Plastic thermoforming companies like TrayPak, recommended this as a possible alternative to PLA, which can be brittle in frozen use settings.
Thus if your new sustainable packaging
designs result in any increased loss of product, through breakage, spoilage
or even reduced evacuation during use, the resulting impact can defeat
the goal of the pack in the first place, and perhaps even make your
environmental impact worse than it was. This may seem like an obvious
consideration, but it requires a disciplined approach to the design
of new packaging.
















“The so Spanish preference for wine goes closer to ecology. On this way moves the ‘Cavallum’, a curious creation by Ciclus, a sustainable design Studio founded in 2001 by Brazilian-born Tati Guimarães. Settled in Barcelona since 1998, Guimarães starts to see amazing results of her original work, always addressed to sustainability y its three axes: reduce, reuse, recycle.The Cavallum is a box of cava (the Catalan equivalent to French champagne) or wine that transforms into an elegant lamp. The piece has been praised in prestigious ecologycal webs, like Treehugger.com, and will be featured in IDN World magazine, in Hong Kong. Spanish newspapers, such as Avui and La Vanguardia, are also publishing articles about the wine-lamp as a cool and ecologycal Christmas gift.