Function and purpose:
I think this could be under funtion...... as i think this concertina is serving its purpose quite well.
As an audience it looks like the purpose of this piece of design is to send a message and get that strong message across the the audience effectively and I thinks that this piece of design as done a nice job in doing that.
The use of media ( concertina ) to suit the message is really clever. With this you dont really need to do much with the design. I think with this piece of Graphic, its the concept and the use of media to suit its purpose that is most important. Obviously the design is still important but you only need a simple helvetica writing to achieve this really
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