Why should we become more concerned about sustainability?
Paper accounts for 81 million tons of solid waste annually, which constitutes 40% of North America’s total.
In the United States alone, designers purchase or specify $9.1 billion (5.8 billion pounds) in printing and paper annually.
Our over consumption of non-renewable resources and production of unnecessary waste aren't just effecting the change in the climates but also animal habitats and those who are living in poverty. Climate change itself is also believed to be the cause of the increase in natural disasters which are effecting such a large amount of the world population. The eco system also has been hugely effected by this global warming. As the temperature changes, rain patterns are effected causing loss in the agricultural activities and the rise in temperature is also effecting the increase of diseases in certain areas. see more on the effects of Climate Change here
How does it work?
Design Can Change offers a simple framework for bringing sustainable practice to design studios. It offers a set of guidelines that gets the ball rolling.
It also acts as a venue to share knowledge, make resources available, encourage a sustainable mindset, and help build interest in design that is environmentally conscious.
Why should I care?
The risk global warming presents is huge and its impacts can be devastating. As the main contributors to this crisis, we all have a major responsibility.
And if you're still too SELFISH to care??
think about this, many of the major brands around the world are including sustainability into their agenda and they recognize it as a competitive advantage to other companies that do not value sustainability.
So, between you and a designer who actually cares about the environment...who would the client choose??
From a position of self-interest alone, you really have to start thinking green.....even if you don't give a damn about those polar bears...
Will the quality of my design be compromised?
No, it’s just a different way of looking at the projects we take on. Sustainable thinking doesn’t demand that we become monks. It just asks us to work smarter and think about our impact more carefully. We will be more targeted in our efforts and focus on our client’s goals more expressly. We have to think strategically instead of traditionally.
Do we have to become experts in sustainability?
No. We’re still designers and the sustainability knowledge of those involved varies greatly. We’re not trying to be something we’re not; however, we are working together to gain understanding of the issue. We don’t have all of the answers, but we have to start asking the questions.
How do I get started?
Visit www.designcanchange.org and read about the effort. The site will answer many of your questions and recommend ways to start addressing the issue. If you feel the initiative makes sense, we’d ask that you sign the online pledge.
"Designers like to characterize themselves as problem-solvers. If this is true, then they should have little difficulty inserting themselves in the midst of this crucial emerging business dynamic.”
“Designers today stand on the brink of being seen by society as essential contributors to its health, safety, and welfare. If you—together with the other design professions—decide to examine the materials and processes endemic to your work, as well as demand that these materials and processes become environmentally safe, you will be the heroes of the 21st Century.” Susan S. Szenasy
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