Tuesday 5 October 2010

Scanwood Wood Cutlery


Product: Scanwood Wood Cutlery
Packaging Designer: Goodmorning Technology

Scanwood is Denmark’s largest manufacturer of wooden kitchen utensils, selling their products in Europe and the Middle East. The company wished to communicate the fact that Scanwood products are made through an environmentally friendly process and are of course also made from all natural materials.

By adding the package design a few very simple effects, the Scanwood brand and payoff: Designed in Denmark, made by Nature – comes to life and tells the story about sustainability and nature in a modern and appealing fashion. This branded story is now visible and understandable across all different markets and languages giving the consumer an added experience and a sense of buying a product that grows straight out of the ground.

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