Grow your own

Seed Packaging

Working with Santi Tonsukha, we created packaging that was based on real user research and insight.

We found that users didn’t use all the seeds in a pack at once. The new packaging is easily re-sealable.

Insights also suggested that an allotment grower generally doesn’t want to grow/eat a large number of crops of the same variety. The new packaging can hold a variety of seeds, separately, in one pack.

With previous seed packaging, distributing the seeds evenly from the pack was very hard. By using the corrugated structure the seeds are held in thin rows, which are the perfect structure to allow them to be very easily and controllably shaken out.

It can be time consuming and monotonous laying out rows of seeds whilst trying to maintain equal spacing. The new measuring tape style, with which the DIY savvy customer can easily relate, makes it much quicker and easier.

The tape, with its embedded seeds, has 10 cm markers on it, making it easy to simply pull out the desired length, tear it off and lay it in the ground.