Getting the audience to read one,two,three,four even though one is in the bottom and four is at the top
Getting the audience to read one,two,three,four with one in the middle, two at the bottom and four and the top. And with only using size ( no weights, etc )
Getting the audience to read one,two,three,four where four is the biggest letter
Note: putting a word on its side- people tend to read it last
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