makea a choice

'Eco-graphic design is about placing as much importance on minimizing the effect of your design on the environment as on communicating your ideas. Graphic designers have the important choice of deciding whether they want to continue being part of the environment destruction, or turning what they do for a living into a socially responsible profession. Designers can not only make big changes by reducing, re-using and recycling their materials, but they can also employ their great skills to communicate effectively their sustainable ideas to other people in order to influence them to change their behaviors.



A lot of people think that being eco-friendly means that you have a bunch of limitations. But it is actually the other way around. Being a sustainable designer can lead you to develop a creative sense you didn't know you had. Nowadays there are a large number of eco-friendly paper and printing companies around the world that offer the same or better quality as non-eco-friendly materials.'




' As visual communicators we are entrusted with the power to broadcast messages and the responsibility to ensure that those messages carry an environmentally sound message. As designers we must set the trend to convince the consumer to buy or not to buy, and we can just as easily promote a greener approach to living by using recycled stock, minimizing packaging and waste. Now, more than ever, it is easier for designers to work in a sustainable way. In addition to 'saving the planet', environmental practice makes good economic sense. Recycled stock has become an economically viable alternative, in fact, it is often cheaper that non-recycled stock. Even simple action such as printing on both sides of a sheet of paper ( in your office ) means cutting the cost of paper in half. Making a age 'two-up' cut it in half again. Environmentally sound practices makes sense'